Digital Marketing Masterclass

Become a certified digital marketer, perfect your marketing skills, and accelerate your career

Run Digital Marketing Campaigns.

Get started in the high-growth fields of digital marketing and e-commerce with a professional training and certificate from Oxford. Learn to manage digital marketing campaigns, attract and engage customers, and measure performance through analytics.

Common job titles: Marketing Coordinator, Search Engine Optimization Specialist, Paid Search Specialist, Email Marketing Specialist, E-commerce Associate, Media Planner

What you will learn at a glance
Kshs 55,900 3 months
  • Digital Marketing
  • Search Engine Optimization
  • Keyword Research
  • Pay Per Click
  • Facebook Marketing
  • Instagram Marketing
  • YouTube Analytics
  • Email Marketing
  • Mobile Marketing
  • Content Marketing
  • Web Analytics

Frequently Asked

Who is the target audience for this course?
  • Freshers and any graduate students
  • Holders of any Diploma or bachelor’s degree from an accredited institution
  • Any professional with 0-2 years of work experience in any industry
Does this course require any prior knowledge or experience?

Students must be comfortable using a computer. No other prior knowledge is required. 

Do I need to bring anything to the class?

No. We provide computers (Mac or PC) with relevant software installed.

Do you offer payment plans or student financing for this course?

This course does not qualify for payments plans or student financing.  Students with disability are however eligible for a subsidised fee structure. Please call our admissions office to discuss your specific financial need.

Can I take this course online (remote learning)?

This course requires in-person attendance. Students in the diaspora are eligible for e-learning. Please call our admissions office to discuss your specific attendance need.

Course Syllabus

Section 1

Get started with the Digital Marketing Program and explore everything about the program.

Begin your journey towards reinventing digital marketing strategies for a business to get better engagement and attract customers through this introduction course. Learn the skills, insights, and digital know-how to become a high-performance digital marketer.

Learn how you can optimize your digital properties for prospective customers by understanding SEO optimization, keyword management & research, on-page & off-page optimization, link building strategies, website asset optimization, and SEO analytics.

Become a search engine marketing expert with help of this course. Master the various aspects of search engine marketing including pay-per-click, Google ads, paid advertising services, keyword research, and more.

Become a social media marketing expert with help of this course. Master the various aspects of social media marketing through the top platforms like Facebook, Twitter, LinkedIn, and Instagram.

Become an expert in content and email marketing. Master various aspects of planning and executing content and email marketing strategies to create impressive content with greater efficiency and impact with this course.

Master the art of mobile advertising, responsive designs, and integrated social media marketing to become an industry-ready mobile marketer through this mobile marketing course.

In the web analytics course, leverage data generated by user behaviour, and improve your organisation’s ability to make informed business decisions.

Become an expert in conversion optimization through this course. Learn how you can use an effective framework to help convert your website’s visitors into sales leads and gain a firm understanding of online marketing.

Section 2

Suggest on-page and off-page strategies for an online travel booking portal and learn SEO through hands-on work.

Create and run a Google advertising campaign for a BFSI client to drive traffic.

Establish a Facebook and Instagram ad strategy for a brand, and create and run a campaign to create brand awareness with your new skill set.

Prepare a content calendar and marketing strategy for a newly opened restaurant. Also, prepare an email marketing strategy to reach out to potential customers.


Learn the
Skills Guarantee™

Learn the concepts and skills covered in our programs or your tuition is on us. See enrolment terms and conditions.

Industry-led learning

Earn a certificate of completion

Time-tested curriculum

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