Facebook Marketing Masterclass

From Strategy to execution

Get a return on your Facebook™ Marketing.

Social media marketing is a powerful and essential digital marketing tool. From understanding the landscape of social media to developing an effective strategy that will lead to the growth of your online presence. Successful social media marketing is increasingly crucial to a business’s positioning within the competitive marketplace. This workshop is a comprehensive look at all aspects of Facebook marketing. 

What you will learn at a glance
Kshs 65,600 One off
  • Develop a successful Facebook Marketing strategy
  • Create visual content that increases engagement and drives sales
  • Learn how to gain a following and expand your reach
  • Using Facebook paid advertising for increased engagement and profit

Frequently Asked

Who is the target audience for this course?
  • Professional Marketers
  • Media Agency professionals
  • Entrepreneurs
Does this course require any prior knowledge or experience?

Students must be comfortable using a computer. No other prior knowledge is required. 

Do I need to bring anything to the class?

No. We provide computers (Mac or PC) with relevant software installed.

Do you offer payment plans or student financing for this course?

This course does not qualify for payments plans or student financing.  Students with disability are however eligible for a subsidised fee structure. Please call our admissions office to discuss your specific financial need.

Can I take this course online (remote learning)?

This course requires in-person attendance. Students in the diaspora are eligible for e-learning. Please call our admissions office to discuss your specific attendance need.

Course Syllabus

Section 1
  • Introduction to Facebook
  • History of Facebook
  • Understanding the Facebook Algorithm
  • Following accounts
  • Facebook features overview
  • Types of Facebook Content
  • Types of Facebook Reactions
  • Best format types to use
  • Leveraging your captions
  • Starting a business page
  • Creating a business post
  • Managing page on Facebook
  • Establishing admins and management
Section 2
  • Facebook Conversion Tracking
  • Facebook Account Management
  • Facebook Reporting & Insights
  • Joining a Facebook group
  • Starting a Facebook group
  • Content management
  • Leveraging groups for business growth
  • Choosing the right advertising
  • Ad creation best practices
  • Ad optimization
  • Ad analytics
  • Reasons to use Shopify
  • Introduction to Shopify
  • Create collections
  • Manage shop across platforms
  • Showcase brand and products

Course Syllabus

Section 3
  • Image development
  • Trending visuals
  • Copy development
  • Audience Engagement
  • Creating your own brand image
  • Establish goals for Facebook
  • Define success metrics
  • Analyze the competition
  • Develop target audience
  • Research trends and topics in Facebook
  • Establish your audience’s needs
  • Earn-first approach
  • How to make creative ideas
  • Incorporating gamification and/or call-to-action
Section 4
  • What is a big idea
  • What is a content theme
  • Determining your theme
  • How to branch into sub-themes
  • Understanding editing in Facebook
  • Establishing visual consistency
  • Recording your content
  • Interacting with target audience
  • Understanding your audience’s needs
  • How to leverage your audience
  • Connecting with your community through groups
  • Establishing your availability
  • Scheduling consistent content
  • Adapting your cadence

Learn the
Skills Guarantee™

Learn the concepts and skills covered in our programs or your tuition is on us. See enrolment terms and conditions.

Industry-led learning

Earn a certificate of completion

Time-tested curriculum

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