Master Google™ Advertising.
This Masterclass is a comprehensive look at all aspects of Google Ads. Get an introduction to paid advertising and walk away with an understanding of the essential elements needed to create successful paid campaigns via Google. This is a great opportunity for anyone looking to expand their brand awareness through tried-and-true techniques as taught by an industry expert.
What you will learn at a glance
- Introduction to Google Ads
- How to setup and manage a Google Ads account
- Keyword Strategies
- How to use Match Types to Control Who See Your Ads
- Bidding Strategies
- How the Google Ads Auction works
- How to Create Ads That Convert
- Landing Page Best Practices
- How to Setup Call and Conversion Tracking
- Navigating the Google Ads Interface
- Optimizing your Campaign for Maximum Results
- Remarketing for Search & Display
- Campaign Automation
- Display Advertising with Google Ads
The program is best suited for Business owners or marketers who would like a better understanding of Google Ads to manage agency relationships or bring Google Ads in-house.
Students must be comfortable using a computer. No other prior knowledge is required.
No. We provide computers (Mac or PC) with relevant software installed.
A Google Ads account is not mandatory, however, if you already have one set up, you’ll need to make sure you have access to it during class.
This course does not qualify for payments plans or student financing. Students with disability are however eligible for a subsidised fee structure. Please call our admissions office to discuss your specific financial need.
This course requires in-person attendance. Students in the diaspora are eligible for e-learning. Please call our admissions office to discuss your specific attendance need.
Learn the concepts and skills covered in our programs or your tuition is on us. See enrolment terms and conditions.
Earn a certificate of completion
Looking for Corporate in-house training?
Our bootcamps and masterclasses are designed to intensively and over a short period of time, up-skill your staff in specific developmental areas therefore accelerating their performance and overall company delivery.