SEO Masterclass


Master Google™ SEO.

Search Engine Optimization (SEO) is a critical marketing skill. It’s an essential part of any growing business and ensures your website ranks high on search engines for specific keywords. Good SEO not only grows your brand’s recognition but helps maintain its relevance in an increasingly competitive digital landscape.

In this Masterclass, familiarize yourself with the fundamentals of SEO and gain an edge over your competition through hands-on lessons in search engine optimization and competitive keyword analysis. To help you get started, this course includes a 30-day free trial of Semrush: the top keyword research tool.

This SEO Masterclass is intended for business owners, marketers, and front-end developers who want to enhance their marketability. For more information about the topics covered in the course, please refer to our syllabus below. 

What you will learn at a glance
Kshs 65,600 One off
This Masterclass is meant for those with minimal SEO experience looking to master all the essentials concepts of SEO.
  • Intro to SEO & the benefits of SEO
  • How search engines rank websites
  • Techniques for writing SEO content
  • On-page optimization best practices
  • Off-page optimization
  • Link building strategies
  • SEO tools to spy on your competition
  • The proper way to set up your website structure for SEO
  • Mobile SEO: Key elements for mobile optimization
  • SEO Audit: what is it & which tools to use
  • Measuring & reporting on SEO success

Frequently Asked

Who is the target audience for this course?

This program is best suited for:

  • Entrepreneurs looking to boost site rankings through SEO tactics
  • Marketing professional looking to learn new digital marketing skills
  • Individuals interested in exploring a career in digital marketing
Does this course require any prior knowledge or experience?

Students must be comfortable using a computer. No other prior knowledge is required. 

Do I need to bring anything to the class?

No. We provide computers (Mac or PC) with relevant software installed.

Do you offer payment plans or student financing for this course?

This course does not qualify for payments plans or student financing.  Students with disability are however eligible for a subsidised fee structure. Please call our admissions office to discuss your specific financial need.

Can I take this course online (remote learning)?

This course requires in-person attendance. Students in the diaspora are eligible for e-learning. Please call our admissions office to discuss your specific attendance need.

Course Syllabus

  • What is search engine optimization
  • Meet the search engines
  • How search engines work
  • SEO impact on businesses
  • What is a keyword
  • The different types of keywords
  • Examining the intent behind a keyword
  • Understanding the progression of a search query
  • Steps to keyword research
  • How to find the best keywords to target
  • How to discover your competitors keywords
  • Competitive keyword analysis
  • Keyword research tools
  • Keyword research lab
  • How to identify your competitors?
  • What to analyze?
  • How to use your competitive analysis for keyword targeting?
  • What is SEO content
  • Different types of SEO content
  • Steps to creating SEO content
  • How to factor in your customer buying journey when creating SEO content
  • How to evaluate your competitors content
  • What is on-page optimization
  • Elements of on-page optimization
  • How to optimize Meta data?
  • The importance of sitemaps
  • Examining the perfectly optimized web page
  • On page optimization lab
  • What is off-page optimization
  • The role of backlinks
  • Best practices for link building
  • How to build internal site links
  • How to get backlinks
  • Strategies for achieving high ranking
  • How to structure your website
  • How to organize your web pages
  • How to design your website navigation
  • How to use rich snippets/structure data
  • What are Meta robot tags
  • How to use Meta robot tags
  • What are 404 error pages
  • Tips for creating 404 error pages
  • What are 301 redirects
  • How search engines handle 301 redirects
  • The importance of canonicalization
  • How to implement canonicalization
  • How website speed influence your rankings and how to improve it
  • Factors that influence Mobile SEO
  • The importance of Mobile SEO
  • A look at options for creating mobile friendly websites
  • Characteristics of mobile websites
  • Creating mobile focused content
  • Step to YouTube Video Optimization
  • Keyword Research for Video Optimization
  • How to Optimize YouTube Videos
  • Factors that Affect Your Video Ranking
  • Types of Videos to Create
  • How to Promote Your Videos
  • What is an SEO Audit?
  • How to conduct an SEO Audit?
  • Tools for conducting an SEO Audit?
  • SEO Audit Lab
  • KPIs for Organic Search
  • How to Report on SEO Progress
  • Demystifying SEO Reports

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