Master Google™ SEO.
Search Engine Optimization (SEO) is a critical marketing skill. It’s an essential part of any growing business and ensures your website ranks high on search engines for specific keywords. Good SEO not only grows your brand’s recognition but helps maintain its relevance in an increasingly competitive digital landscape.
In this Masterclass, familiarize yourself with the fundamentals of SEO and gain an edge over your competition through hands-on lessons in search engine optimization and competitive keyword analysis. To help you get started, this course includes a 30-day free trial of Semrush: the top keyword research tool.
This SEO Masterclass is intended for business owners, marketers, and front-end developers who want to enhance their marketability. For more information about the topics covered in the course, please refer to our syllabus below.
What you will learn at a glance
- Intro to SEO & the benefits of SEO
- How search engines rank websites
- Techniques for writing SEO content
- On-page optimization best practices
- Off-page optimization
- Link building strategies
- SEO tools to spy on your competition
- The proper way to set up your website structure for SEO
- Mobile SEO: Key elements for mobile optimization
- SEO Audit: what is it & which tools to use
- Measuring & reporting on SEO success
This program is best suited for:
- Entrepreneurs looking to boost site rankings through SEO tactics
- Marketing professional looking to learn new digital marketing skills
- Individuals interested in exploring a career in digital marketing
Students must be comfortable using a computer. No other prior knowledge is required.
No. We provide computers (Mac or PC) with relevant software installed.
This course does not qualify for payments plans or student financing. Students with disability are however eligible for a subsidised fee structure. Please call our admissions office to discuss your specific financial need.
This course requires in-person attendance. Students in the diaspora are eligible for e-learning. Please call our admissions office to discuss your specific attendance need.
Learn the concepts and skills covered in our programs or your tuition is on us. See enrolment terms and conditions.
Earn a certificate of completion
Looking for Corporate in-house training?
Our bootcamps and masterclasses are designed to intensively and over a short period of time, up-skill your staff in specific developmental areas therefore accelerating their performance and overall company delivery.